The Federal Government is the largest purchaser of goods and services in the world. Interested in learning how to research and create a marketing strategy
to pursue federal government contracts?

• Historical and Forecast Data Searches: FPDS (Federal Procurement Data Systems), USAspending.Gov, FBF.gov and other GSA Tools, SAM.gov
• Identifying your Government Marketing Network: Target Federal Agencies and Potential
• Private Sector Partners for subcontracting
• Creating Government Marketing Action Steps

Presenter: Natasa Borcanin

Natasa Borcanin possesses 25 years combined experience in Government Contracting, small business ownership, international development, human resource management and retail real estate leasing and management. It is exactly this mix of experience that makes Natasa effective in her current role as a Business Opportunity specialist with SBA at the Eastern Pennsylvania District Office. Borcanin formerly worked as a Program Manager of a DOD OSBP-funded APEX Accelerator (PTAC) program assisting small business navigate government market. Natasa also has years of consulting experience with United States Agency for International Development (USAID) projects in numerous developing countries building and training teams offering economic and social assistance implementing sustainable initiatives that improved living conditions to many communities. Borcanin holds a Master’s degree from University of Pennsylvania and a Bachelor’s from Millersville University.

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Many creatives struggle to understand how to turn their passions into profit. In this session, you’ll learn about the fundamentals of starting your creative business, basic business planning, difference between being a sole proprietor or having a business entity, understanding legal and tax requirements, and income and expenses. It is an ideal webinar for applicants for the Creative Entrepreneur Accelerator program to start with their business plans.

Presenter: Erika Tapp Duran

Erika Tapp Duran, a Temple SBDC advisor, will be presenting this webinar. Erika provides consulting services to pre-venture and start-up businesses as well as teaching the center’s business planning courses. Erika is also part of the faculty of the Social Enterprise Program at the Villanova School of Business working with teams of students providing pro bono consulting for social enterprises. She came to Temple with a decade of experience in community and economic development in Philadelphia. Erika earned her EMBA at Villanova University, her MA at the University of Pennsylvania, and BArch at Cornell University.

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If you’re currently thinking about entrepreneurship for the first time or you’re an established business owner, the BRIC has resources to help support your current needs. Learn how BRIC's extensive digital resources can help your business start, grow, and thrive! Join a business librarian in this virtual session for an introduction to BRIC's business databases and services, plus, learn how to book a librarian!

All resources are accessible remotely with your Free Library of Philadelphia library card number and PIN. Don't have a library card? Get one here: https://catalog.freelibrary.org/MyResearch/register

Attendees will be able to:
- Review research database options
- Learn how to generate sales leads, conduct a competitive analysis, and start demographic research
- Discover free resources, such as sample business plans, online courses, & more

Target Audience:
- Budding Entrepreneurs
- Start-up Small Businesses
- Philadelphia residents

Presenter: Lonnie Johnson
Librarian Supervisor 1, Business Resource and Innovation Center

Lonnie Johnson is a Librarian Supervisor at the Free Library of Philadelphia’s Business Resource and Innovation Center (BRIC). With a background in accounting and extensive experience as a business librarian, Lonnie specializes in assisting patrons with business plan development, focusing on industry research, market analysis, and competitive insights. Through one-on-one consultations—both in person and via Zoom—Lonnie helps entrepreneurs and small business owners navigate the complexities of business planning. Additionally, Lonnie oversees a diverse range of business-related programming, covering topics such as business formation, taxation, and financial literacy, ensuring the public has access to essential resources for success.

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